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websiteWordPress Development|Health & Fitness|2024

ZenFlow Yoga Studio

ZenFlow Yoga Studio is a boutique fitness brand based in Mumbai that offers a variety of yoga and wellness classes. With a growing community of loyal members, they needed a digital platform that reflected the quality of their in-person experience — and could scale their reach beyond their physical location.

WordPressWooCommerceCustom ThemeSEO
+45%
Online Sign-ups
1.4s
Page Load Time
95+
Lighthouse Score
-30%
Bounce Rate

The Challenge

A growing yoga studio needed a professional online presence to attract new members, manage class schedules, and sell membership packages online.

Our Solution

Built a custom WordPress theme with WooCommerce integration for membership sales, an interactive class schedule, and a blog for SEO-driven content marketing.

The Result

45% increase in online sign-ups within the first month. Page load time under 1.5 seconds. Lighthouse score of 95+.

Project Goals

  • Create a modern, calming website that reflects the ZenFlow brand
  • Enable online class bookings and membership purchases
  • Build a content hub (blog) for SEO and organic traffic
  • Achieve a Lighthouse performance score of 90+
  • Launch within 3 weeks

Our Process

01

Discovery & Strategy

We held a 90-minute briefing with the ZenFlow founding team to understand their audience (women aged 25–45), brand values (calm, precision, warmth), and business goals (double online memberships within 6 months).

02

Design & Wireframing

We designed a clean, minimal layout in Figma — earthy tones, generous whitespace, and a strong visual hierarchy. The design was approved in one round with minor tweaks.

03

Development

Built a custom WordPress theme from scratch with WooCommerce for membership sales. Integrated a real-time class schedule with booking functionality. Optimised all images and implemented lazy loading for performance.

04

Launch & Handover

After thorough QA across devices, we deployed the site, configured Google Analytics 4, and provided the ZenFlow team with a 30-minute training session on content management.

Tech Stack

WordPressWooCommerceCustom PHP ThemeACF ProYoast SEOGoogle Analytics 4

Key Features

  • Interactive class schedule with filtering by type and instructor
  • Online membership purchase with recurring payment support
  • Blog with category filtering and related posts
  • Mobile-first responsive design
  • Contact form with automated email notifications
  • Google Maps integration for studio location
VexloCode understood our vision from day one. The website feels exactly like our studio — calm, professional, and welcoming. Our online sign-ups have exceeded expectations.

Priya Mehta

Founder, ZenFlow Yoga Studio

Project Timeline: 3 weeks (Discovery to Launch)

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