UrbanThreads Fashion
UrbanThreads is a contemporary streetwear brand targeting fashion-forward millennials in India and the UK. They had a strong Instagram presence but no eCommerce store — and needed to convert their social following into paying customers with a premium shopping experience.
The Challenge
An emerging fashion brand needed a conversion-optimised Shopify store to launch their first online collection of 50+ products with seamless checkout.
Our Solution
Designed and developed a custom Shopify theme with advanced product filtering, Klaviyo email integration, and optimised checkout flow with upsell features.
The Result
3.2% conversion rate from launch. 20% higher average order value with upsells. Fully launched in 14 days.
Project Goals
- Launch a Shopify store with 50+ products in under 2 weeks
- Achieve a conversion rate above 2.5% from day one
- Integrate email marketing for abandoned cart recovery
- Create a premium, brand-aligned shopping experience
- Optimise for mobile (70%+ of their traffic is mobile)
Our Process
Brand Immersion
We reviewed UrbanThreads' Instagram aesthetic, competitor stores, and target customer profiles. This informed every design decision — from typography to product card layout.
Theme Design
Designed a bold, editorial-style Shopify theme with full-bleed imagery, quick-view product modals, and a minimalist checkout flow. Colour palette: black, white, and electric blue accents.
Store Build & Integration
Built the custom Shopify theme, set up 55 products with variant management, configured payment gateways (Razorpay + PayPal), integrated Klaviyo for email flows, and added ReCharge for subscription-based items.
CRO & Launch
Implemented upsell widgets on product and cart pages, added urgency indicators, optimised the checkout for speed, and launched with a pre-planned email campaign to their 8,000-person mailing list.
Tech Stack
Key Features
- Custom editorial-style product pages with zoom and quick-view
- Advanced filtering by size, colour, and collection
- Abandoned cart recovery via Klaviyo automation
- Upsell and cross-sell widgets on product and cart pages
- Subscription box feature powered by ReCharge
- Instagram feed integration on homepage
“Our Shopify store looks and feels like a luxury brand — but it was built in just two weeks. The conversion rate from launch day blew us away. VexloCode gets eCommerce.”
Arjun Kapoor
Co-founder, UrbanThreads
Ready to Build Something Great?
Let's discuss your project. No commitment, no fluff — just a focused conversation about what you need.