LaunchPad SaaS
LaunchPad is an early-stage SaaS startup building a project management tool for remote teams. Before their product was ready, they needed a landing page to validate demand, build an email list, and prepare for a funded launch — all within a week.
The Challenge
A tech startup needed a high-converting landing page to generate early sign-ups for their upcoming project management SaaS tool.
Our Solution
Created a conversion-focused landing page with email capture, animated feature showcases, social proof sections, and optimised for Google Ads traffic.
The Result
1,200+ email sign-ups in the first 30 days. 8.5% conversion rate from ad traffic. Delivered in 7 days.
Project Goals
- Build a high-converting landing page in 7 days or less
- Generate 500+ email sign-ups in the first month
- Achieve a conversion rate above 5% from paid traffic
- Communicate the product vision clearly without a live product
- Optimise for Google Ads and Meta Ads traffic
Our Process
Messaging Workshop
We worked with the LaunchPad team to distill their product's value proposition into a single, compelling headline and three supporting feature blocks — all tested against competitor messaging.
Rapid Design
Designed a single-page layout in Figma within 2 days — hero with animated product mockup, feature grid, social proof bar, pricing teaser, and dual CTA (email capture + early access).
Development
Built with Next.js for speed and SEO. Implemented smooth scroll animations, an email capture form connected to Mailchimp, and optimised for Core Web Vitals to boost Google Ads Quality Score.
Ad Optimisation
Created dedicated UTM tracking, set up conversion events in Google Analytics, and provided the team with A/B testing recommendations for headline variants.
Tech Stack
Key Features
- Animated hero with product mockup carousel
- Email capture with Mailchimp integration
- Social proof section with early adopter logos
- Feature showcase with scroll-triggered animations
- Mobile-optimised with sub-2-second load time
- SEO-ready with structured data for rich snippets
“We needed a landing page that could sell a product that didn't exist yet — and VexloCode nailed it. 1,200 sign-ups in 30 days gave us the confidence to raise our seed round.”
Rohan Desai
CEO, LaunchPad
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